Module 08: Community Mobilisation

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In this module, you will learn what community mobilisation is and why it is important by discussing the roles of culture and diversity in a community and by describing the roles of gender and youth. You will learn about using appropriate approaches for community mobilisation including planning and carrying out a livelihood assets assessment and analysing, interpreting and applying the information from these assessments. You will also learn to recognise different problem solving approaches. In designing process and methods that involve women and the youth, you will be able to discuss the role of leadership development in community mobilisation and apply resource mobilisation strategies in community mobilisation.

Overview

Module outcomes

After completing this module, you will be able to:

  1. Explain why community mobilisation is important
  2. Employ appropriate approaches for community mobilisation
  3. Design processes and methods of community mobilisation strategies that involve women and the youth

What to expect

Study units
Name Total videos Total assessments
Study unit 1: Culture and diversity including gender and youth 2 5
Study unit 2: Livelihood assets assessment 0 5
Study unit 3: Problem solving approaches 0 6
Study unit 4: Leadership development 0 8
Study unit 5: Resource mobilisation 0 8

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Introduction

Study unit 1: Culture and diversity including gender and youth

Study unit outcomes

After completing this study unit, you should be able to:

  • Discuss the relevance of culture and diversity in guiding a local community to develop a vision; and
  • Describe the components involved in building a diverse and inclusive community that recognises women and youth.

Study unit overview

This unit enables you to appreciate how different cultures and diversity can be used as opportunities to enhance your achievements as an extension professional working with rural communities.

This study unit is divided into the following sections:

  • Introduction
  • Session 1.1: Understanding culture and diversity
  • Session 1.2: Vision for inclusive local community
  • Session 1.3: Building a diverse and inclusive community
  • Session 1.4: Enhancing women and youth participation and productivity
  • Conclusion

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Study Unit 1

Study unit 2: Livelihood assets assessment

Study unit outcomes

After completing this study unit, you should be able to:

  • Describe the sampling and assessment planning process; and
  • Demonstrate the core components of livelihood assets assessment.

Study unit overview

This unit enables you to appreciate how livelihood assets assessment has become the basic framework for many organisations’ programme analysis, design, monitoring and evaluation. It grows out of a food security perspective. It is based on the observation that food is only one important basic need and adequate food consumption may be given up for other more important needs.

This study unit is divided into the following sections:

  • Introduction
  • Session 2.1: Gathering information
  • Session 2.2: Sampling and assessment planning
  • Session 2.3: Core components of livelihood assets assessments
  • Session 2.4: Analysing results
  • Conclusion

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Study Unit 2

Study unit 3: Problem solving approaches

Study unit outcomes

After completing this study unit, you should be able to:

  • Describe community decision making based on data;
  • Explain the root causes of problems; and
  • Devise sustainable community solutions in a participatory manner.

Study unit overview

Problem-solving approaches are used to address many issues that come up on a daily basis in the local community. While you may have already engaged in solving problems, you have probably used many different approaches in order to achieve a solution. In this study unit, you will learn about defining a problem and its root cause rather than reacting to superficial symptoms. You will also learn how to devise sustainable community solutions in a participatory way.

This study unit is divided into the following sections:

  • Introduction
  • Session 3.1: Defining problems and their root causes
  • Session 3.2: Participatory development of a basket of options
  • Session 3.3: Participatory selection of an appropriate solution
  • Session 3.4: Participatory implementation
  • Session 3.5: Participatory monitoring and evaluation
  • Conclusion

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Study Unit 3

Study unit 4: Leadership development

Study unit outcomes

After completing this study unit, you should be able to:

  • Describe effective leadership that involves using consistent talent development and management programmes at community level; and
  • Identify, attract and mentor community leadership talent.

Study unit overview

Community-level leadership development is used to increase the effectiveness of extension workers in their local communities by cultivating their leadership skills. In this study unit, you will learn about the various leadership styles, how to develop your communication skills and how to lead and motivate your community co-workers. You will also learn about the benefits of mentoring and how to effectively manage your time. Finally, you will learn about participatory goal setting and accountability as well as how to use teamwork effectively.

This study unit is divided into the following sections:

  • Introduction
  • Session 4.1: Leadership styles
  • Session 4.2: Communication skills
  • Session 4.3: Leading and motivating community co-workers
  • Session 4.4: Mentoring
  • Session 4.5: Time management
  • Session 4.6: Participatory goal setting and accountability
  • Session 4.7: Teamwork
  • Conclusion

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Study Unit 4

Study unit 5: Resource mobilisation

Study unit outcomes

After completing this study unit, you should be able to:

  • Plan resource mobilisation in a strategic, mission-driven manner;
  • Discuss the relevance of written proposals in resource mobilisation;
  • Know the value of an effective communication strategy for key message distribution; and
  • Design, implement and monitor resource mobilisation activities.

Study unit overview

Sustainable resource mobilisation is a strategic process that is grounded in effective community management, brought to life by creative communication, and maintained through nurturing stakeholder relationships. This confirms that resource mobilisation should be considered a core community function rather than just a string of uncoordinated activities. The call for communities is now to make the shift from dependence on grants to building their own communities and mobilising local support through other strategies.

This study unit is divided into the following sections:

  • Introduction
  • Session 5.1: Understanding local resource mobilisation
  • Session 5.2: Reviewing the community strategic plan
  • Session 5.3: Determining resource mobilisation targets
  • Session 5.4: Identifying stakeholder group
  • Session 5.5: Developing key messages
  • Session 5.6: Selecting resource mobilisation vehicles
  • Session 5.7: Monitoring resource mobilisation activities
  • Conclusion

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Study Unit 5