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Module 10: Le rôle de l'extension dans le soutien des chaînes de valeur Partie 2, Pratique

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The purpose of this module on marketingmarketingDéfinition: The process responsible for identifying, anticipating and satisfying customer requirements profitably....
 and value chainvalue chainDéfinition: A set of connected (linked) actors that work together to add value to a product and increase efficiency and competitiveness, while linking producers to processors and markets....
 development is to help extension agents, who are new to working with markets, understand the basic components of marketing and value chains. This module will also focus on the way in which extension agents can work with farmers and other key chain actors to target market opportunities and to develop an action plan that farmers can use to engage with markets successfully.

In this practical part of the module, you will be familiarised with the use of market analysis tools and value chain upgrading strategies, as well the use of information and communications technologiesinformation and communications technologyDéfinition: The integration of communication devices, applications and services, including computers and computer networks, mobile phones and television to enable users to access, store, transfer and manipulate information....
 (ICTs) in value chains services.

Overview

Module outcomes

After completing this module, you will be able to:

  1. Demonstrate how market analysis tools are used;
  2. Discuss value chain upgrading strategies; and
  3. Evaluate the use of ICTs in value chain services in the agriculture sector.

What to expect

Study units
Name Total videos Total assessments
Study Unit 1: Using market analysis tools 2 4
Study Unit 2: Value chain upgrading strategies 0 3
Study Unit 3: Using ICTs in value chain services 0 2

Click on the button below to start Module 10 Part 2:

Introduction

Study Unit 1: Using market analysis tools

Study unit outcomes

After completing this study unit, you should be able to:

  • Identify and explain different market strategies and interventions;
  • Explain the market opportunity identification (MOI) process;
  • Identify market opportunities by following the steps in the MOI process;
  • Identify the key points that are evaluated in a value chain analysis; and
  • Identify and explain the steps involved in the value chain analysis.

Study unit overview

This study unit provides more detailed information on the specific tools that are used in value chain development. The study unit includes examples of when and how to use the tools, as well as the types of results that are developed when using these tools.

This study unit is divided into the following sections:

  • Introduction
  • Session 1.1: Market strategies
  • Session 1.2: Market opportunity identification (MOI)
  • Session 1.3: Value chain analysis and upgrading
  • Conclusion

Click on the button below to start the lesson for Study Unit 1:

Study Unit 1

Study Unit 2: Value chain upgrading strategies

Study unit outcomes

After completing this study unit, you should be able to:

  • Identify the assumptions and decision points in value chain upgrading;
  • Explain the value chain investment process;
  • Assess value chain upgrading strategies on farmer and extension agent level; and
  • Design a business plan for the implementation of a value chain upgrading strategy.

Study unit overview

This study unit provides information on the way in which intervention teams can use the results of market assessments and value chain analyses to move from analysis to action. The types of interventions you will use depend on the focus of the project, the location, the type of clients that are being targeted and the scale of planned intervention and upgrading process. Target clients may include farmers and farmer groups and a combination of marketing actors in a value chain, including traders, processors retailers and the service providers that are linked to a specific market opportunity.

This study unit is divided into the following sections:

  • Introduction
  • Session 2.1: Value chain upgrading strategies
  • Session 2.2: Business planning (Business canvas)
  • Conclusion

Click on the button below to start the lesson for Study Unit 2:

Study Unit 2

Study Unit 3: Using ICTs in value chain services

Study unit outcomes

After completing this study unit, you should be able to:

  • Identify different ICT support services; and
  • Explain the use of ICT in agricultural development.
  • Describe the different categories of farmer organisations and discuss their different roles and the different services they provide.

Study unit overview

In this study unit, you will be familiarised with different ICTbased support services and the application of ICT-based support services in agricultural development and support.

This study unit is divided into the following sections:

  • Introduction
  • Session 3.1: Using ICT-based support services
  • Conclusion

Click on the button below to start the lesson for Study Unit 3:

Study Unit 3